The Red Ribbon Club is a youth-led movement that aims to create awareness about HIV/AIDS and to reduce stigma and discrimination against people living with HIV (PLWH). The club was started by the Government of India in 1991 and is now active in schools and colleges across the country. Red Ribbon Clubs have a number of objectives, including Educating youth about HIV/AIDS and other sexually transmitted infections (STIs), Raising awareness about the risks of HIV transmission and how to prevent it, reducing stigma and discrimination against PLWH, promoting voluntary blood donation, Encouraging healthy lifestyles. Red Ribbon Clubs have been successful in raising awareness about HIV/AIDS and in reducing stigma and discrimination against PLWH. They have also helped to increase the number of people who are aware of the risks of HIV transmission and how to prevent it.

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